How to Choose the Right CRM for Your Team:
A Complete Comparison

Last Updated at July 7, 2026

Note one 2026 change: Intuit has rebranded QuickBooks Online Payroll as QuickBooks Workforce, with the same Core, Premium, and Elite tiers, and a pricing update took effect July 1, 2026, after which benefits administration becomes an optional add-on on Premium and Elite for larger teams. Pricing shifts often, so confirm current numbers with each provider. For very small teams Gusto’s lower per-employee fee and included HR usually make it the better value, while QuickBooks earns its slightly higher cost only when accounting integration matters.

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